Oliver Sykes - Owner
Tom Sykes - Employee
Carol Sykes - Employee


Drop Dead Clothing is a alternative clothing line which was started up and is owned by Oliver Sykes. He began the clothing line after dropping out of college, feeling that furthur education wasn't really for him. At the beginning designs made were mainly hand-drawn, and then transferred onto the t-shirts and other clothing materials from there.

After gaining lots of interest from the public Oli began to create more and more designs, and sold a lot of these at Bring Me The Horizon shows as a form of band tour merch.

As Drop Dead Clothing grew more and more popular the quality of the pictures improved dramatically, and many were editted on a computer using photo editting programs such as Adobe Photoshop and Macromedia Fireworks to change and improve the image quality and appearance.

Today the clothing line is known and ships worldwide, and is one of the most popular alternative clothing lines. Oliver Sykes now employs his younger brother Tom Sykes and his mother Carol Sykes to help organise and run the business while he's busy with Bring Me The Horizon or other business.

One of the company's most popular designs is the 'Ribcage' design, which shows an image of a ribcage with a cartoon heart on the outside of it. It has been through the most pressings of all of the designs today, and is featured in various colours such as black, grey, yellow, blue, pink, and black.